Smart Questions is a series of books written by Domain Experts for Smart People.
People like you.
The books give you some background on the subject. But hey, you already know a fair bit. But what makes these books REALLY valuable is they have the list of questions that you didn’t know to ask – but if you asked would save you a whole heap of time, cost or heartache.
Whether you want the Smart Questions for yourself or as a means to drive thinking within your customers, books are a great tool. People ignore marketing flyers, but they cannot throw away a book and if the book is useful they will keep it as a valuable reference guide.
The Smart Questions approach allows domain experts to become authors. But we go further by connecting the authors with a wider community allowing them to contribute and improve the questions in the books. A form of crowdsourcing.